Grew social media’s reach and engagement for Vendador, a US-based private dining company, by establishing a strong multi-platform presence and monetizing social media while managing resources efficiently.
Client
Vendador
Role
Social Media Manager
Industry
Hospitality
Year
June 2024 – Present
Status
Ongoing
Key metrics
Instagram: 2X Growth
LinkedIn: 3X Growth
TikTok: +30K Followers
IG→Website: +50% YoY
Overview
Vendador, a US-based company, needed to establish a strong social media presence across multiple platforms, monetizing social media while managing resources efficiently as a growing small business.
What I helped
- Monitor and analyze marketing metrics on social media and website, test new marketing tactics and propose effective marketing strategies.
- Direct content strategy on across 06 marketing channels
- Create and edit content for day-to-day brand communication on all digital platforms
Approach
Diversifying: Going from posting only about food to a more holistic approach of “crafting an extraordinary experience”, I develop a content strategy that cover 4 main content pillars:
- Creative process & inspiration
- Cooking tutorial & recipe
- Storytelling: Running a private dining business
- Subtle conversational CTA
Repurposing: Using resource efficiently is one of our biggest challenges since filming at events is tricky. To maintain always-on content, I apply repurposing of performing content with tactics like turning a newsletter with a high open rate into a carousel, or compiling old reels under one specific theme, for example, a cut of all finishing touches moments.
Optimizing: I help Vendador optimize all social media channels to improve performance and monetization. As a proponent of growth, I also experiment with content monthly to identify what works and double down on it.
Social Listening: Constantly researching for new filming trends, trending audio and adapting, not replicating.
Creative Contribution: Actively engage in rebranding discussion, videography direction, and testing options for new brand aesthetic and visuals.
Pop-up Event Promotion: Support ad-hoc requests for pop-up event sales by making promo videos, posters, and other related content. All events sold out their tickets.
Result
- Double Instagram growth in a year
- Triple LinkedIn growth in a year
- Grow TikTok to 30k followers
- Successfully launched subscription program on IG and Substack
- Increase IG-to-website traffic by 50% YoY
